designcloud:

Minimalist juice packaging for BluePrintJuice, designed by Doubleday and Cartwright.

“This is some of the most honest and beautiful packaging I’ve encountered in a while… The entire label is simply a list of plain ingredients printed in a color that contrasts with the juice inside.” (Christopher Jobson)

(via)

i’ll take all three.

“i now put kale in my smoothies and can barely taste it!” - mark duplass